LiftTest: A Bootstrap Proportion Test for Brand Lift Testing

A bootstrap proportion test for Brand Lift Testing to quantify the effectiveness of online advertising. Methods of the bootstrap proportion test are presented in Liu, Yu, Mao, Wu, Dyer (2023) <doi:10.1145/3583780.3615021>.

Version: 0.2.0
Suggests: testthat (≥ 3.0.0)
Published: 2024-01-10
DOI: 10.32614/CRAN.package.LiftTest
Author: Wanjun Liu [aut, cre]
Maintainer: Wanjun Liu <waliu at>
License: GPL (≥ 3)
NeedsCompilation: no
CRAN checks: LiftTest results


Reference manual: LiftTest.pdf


Package source: LiftTest_0.2.0.tar.gz
Windows binaries: r-devel:, r-release:, r-oldrel:
macOS binaries: r-release (arm64): LiftTest_0.2.0.tgz, r-oldrel (arm64): LiftTest_0.2.0.tgz, r-release (x86_64): LiftTest_0.2.0.tgz, r-oldrel (x86_64): LiftTest_0.2.0.tgz


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